Maternity Photography

A session fee is $14.99 per person. Upgrade to an extended session for an additional $24.99 to enjoy extra time in front of the camera. Join our Perks Club for $39.99 (two-year membership) and enjoy unlimited free session fees.

Personalized products and digital images are available for purchase after your session. Digital images start at $59.99. Choose from curated product bundles, wall art, and gifts designed to beautifully showcase your maternity portraits.

We also offer Afterpay so you can enjoy your session today and pay over time in four interest-free payments.

Every pregnancy is different, and what works for someone else may not feel right for you. That’s completely okay. We typically recommend scheduling your maternity photos between 28–38 weeks, when your baby bump is more defined.

The best time is whenever you feel most comfortable. Factors like energy levels, health considerations, or personal schedules can all play a role. Our goal is to create an experience where you feel confident and comfortable in front of the camera (and have fun doing it!).

Our standard sessions last about 45 minutes, including 15 minutes in the camera room.

Upgrade to an extended session to enjoy 30 minutes of camera time for more variety and poses.

Our goal is to make you feel comfortable and confident during your session. You know your body the best—wear what makes you feel great.

We recommend avoiding busy patterns, bold logos, overly trendy pieces, or uncomfortable items that can distract from your baby bump. Instead, choose styles that highlight your shape, like a form-fitted midi dress with sneakers or flats, or a classic white button-down and jeans. Flowy maxi dresses are also a beautiful option to give your photos movement and a more creative feel.

If you’re including your significant other, parents, or other family members, choose outfits that complement your look rather than compete with it.

Important note: clothing must not be transparent and undergarments must not be shown.

If you purchased digital images at your photo session, they will be delivered to your Shutterfly account. Shortly after your session, you will receive an email from JCPenney Portraits that your images are available to claim online.

If you did not purchase digital images at your photo session or had an outdoor session, your digital album will be available on MyCollection by Lifetouch where you can view your images and shop personalized photo products. If you purchase digital images from MyCollection, they will be delivered to your Shutterfly account.

Your personalized photo products will typically ship to your address within 14 business days after your visit.