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Baby & Maternity Event

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Celebrate Every Stage: Join Us April 23 – 26

Maternity sessions are designed to celebrate the connection between you and your baby-to-be. Whether you prefer a classic look or something more personal, we’ll help you create timeless images you’ll treasure.

Newborn sessions focus on your baby’s earliest days. With a gentle touch and attention to detail, our photographers create a calm, safe space to capture every tiny feature and sweet expression. For the best newborn portraits, we recommend scheduling your session within your baby’s first six weeks.

Baby and infant sessions highlight milestones throughout your baby’s first year—like tummy time at 3 months, sitting up at 6 months, standing at 9 months, and celebrating their first birthday at 12 months.

Save $80 on your digital album + free session fees during our Baby & Maternity Event!

 

Find a Studio Near You

Find a Studio Near You


Soft textures, neutral, timeless. With our new posing option for newborn photography, your little one will be the focal point of the frame.

 

New newborn posing options at JCPenney Portraits.

 


For an artistic flare, try our photo enhancements. With options for everyday moments, cozy fall themes, and festive holiday memories, these templates bring a charming touch to your little one’s portraits.

 

Newborn photo enhancements

 


Our baby bundles are exclusive for baby and maternity photography sessions. Choose a bundle to fit your needs and save with our coupon!

 

Custom photo product bundles for baby and maternity photo sessions.


Prepare Your Looks

Select your outfits so you can start to make a color story and plan for your session. View our backgrounds to get started.

Get Set to Smile

Our professional photographers will guide you through your session, ensuring a personalized experience. You can typically look forward to receiving 15-20 beautifully captured images.

Frame Your Favorites

View all your photos immediately after your session (no waiting!) and purchase your favorites.


The newborn photographer was really good with my newborn baby. He had a great sense of humor as well as gave great direction to me and my family, and made sure everyone looked nice, and there was nothing out of place.

 

– Chole from Stoneridge Mall Studio

Our photographer is FABULOUS! I’ve used her several times for pictures now – four years ago with my first pregnancy/newborn pictures. And we’re overjoyed to use her now for my growing family’s pictures. She shows pride in her work and her clients by posing us properly and really making the image we have of our family come to life. It helps so much to give us the family memories while we are on a budget and we are very thankful to JCPenney Portraits studios and Lifetouch for that.

 

– Kayli from Parkdale Mall Studio

Our newborn photographer did an excellent job. He was so good with my toddler and newborn and was able to make him feel comfortable and got good shots. He did a great job of capturing good pics of all of us in a variety of poses. We were so happy with how many good photos we got especially with our toddler as I was nervous with how that would go. I also thought the prices were reasonable for what we got. I would 100% recommend to family and friends.

 

– Angela from Coronado Center Studio

My maternity photos came out wonderful! My fiancé and I loved them. We definitely want to go back once our baby is born to have his newborn pictures taken (:

 

– Wendy from Washington Square Mall Studio